Gain-X
End-to-end rebrand, website & delivery
If you can’t explain it simply, you don’t understand it well enough.
The brand strategy
A product and platform with near limitless potential. Creating a brand story of utter simplicity to communicate the business efficiencies of big data and beyond.
An entire ToV reset to remove camouflage and bring story up front.
Brand delivery
Extensive 120-page brand guidelines expressed all possible use cases for logo, icons, typography, colour, Tone of Voice etc. The brand was later delivered via usable assets (business cards, social icons, email signatures, letterheads, presentation use, stationary).
Website design & development
Build around a unique website centrepiece; graphics simultaneously depicting motion, data, order and insight.
Beauty is truth.
