MA-Change
From-scratch brand development & delivery
The disruptor stands with the institutions.
Design Strategy
An abstract logo composition understood in layers, Letters MAC are built into the composition through mirroring to reflect the (un)known (un)knowns that often live under the surface. The ones that could threaten individuals’ and companies’ professional survival.
Process & brand delivery
The brand building process unfolded in strategic stages. Development of a suite of brand imagery and pictorial assets was soon matched to a unique tone of voice. With brand guidelines in play, delivery threaded through website, letterheads, a messaging house, brochureware, business cards, expressive social assets and much more.
Developing a brand and a lexicon for a disruptive force in industry.
Strategy, development & design
The Material Adverse Change brand balances disruption with institutional stability and know-how. In appealing to its design target, MAC simultaneously radiates tradition and modernity; soundness with just a hint of chaos.
