Co-op
Brand storytelling & copywriting
‘We want to tell the best food stories of all UK supermarkets’
Make or break
Fresh from adverse publicity and competitors moving onto its native turf, the Co-op attacked 2015/ 2016 with a root and branch, make or break rebrand. A new tone-of-voice emphasised the importance of product storytelling across each and every product line.
So from biscuits to beef, parsley to pizza, we got cracking … and the results are still in-store today.
Loading uniqueness, quality, provenance, credibility and good taste into story.
