Just Group

Brand, UX & Web delivery for 3 years & counting

After three-plus years working with Just Group – we’ve become part of how they show up — across product, brand, and everything in between.

UX & App Vision Prototypes

Financial products are complicated. The experience of using them shouldn’t be. We designed UX prototypes for Just Group’s Lifetime retirement app — translating a complex product journey into something a customer could actually follow. Clear flows, considered states, a service that feels as reassuring as it needs to be.

What We delivered

Three years of brand and UX partnership. UX prototypes for the Lifetime Mortgage app. Design templates and presentation suites for internal and external audiences. Campaign signage and collateral. A brand ‘guardrails’ playbook to keep everything consistent as the team grows. And a tone of voice that sounds like people, not policy.

Design Templates, Presentations, Brochures & Brand ‘Guardrails’

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