Miss Kick
Rebrand, brand strategy, ToV & delivery
Miss Kick: inspirational stories need inspirational brands.
Miss Kick’s story
Founder Grace set up Miss Kick, a football brand for her, at just 16 years old. A few years in, the brand needed to mature and products shine on shelves next to sportswear’s biggest players.
Brand strategy
Miss Kick evolved into an expressive letter type, to retain the essence of the original brand mark, a crown, while modernising and channeling a new street-wise, aspirational energy.
The brand offers two divisions: Miss Kick and The Miss Kick Foundation, a non-profit to support talented female footballers. Execution tells a story. It reflects the founder, her values and a vision. Game. Change. Her.
