Assisted
Rebrand, strategy, ToV & values
Bringing four brands together is tougher with two unknowns …
The brief & challenge
The brief – a brand today that’s able to expand tomorrow.
Key precondition – celebrating uniqueness while evoking unity.
The result – defined, simple, geometrical shapes pay homage to two existing identities while a library of new on-brand assets creates generous integration space for unknown future incomers.
Individual brand units
Each geometric shape follows strict size, weighting and style conventions for cohesion and to retain consistency through the Collective’s evolution.
Two squares (of four) represent unknown additions. These uphold design / brand integrity and leave room for future development.
Optimising on the simplicity and cohesion of geometric shapes
