Day | One

Day | One

Brand identity, web design & development

From scratch, design and development of brand suite for a boutique London salon chain.

Overview

Day | One was fantastic to work with: a clear vision and a clear brief. The logo is a clean and elegant lowercase wordmark that clearly and simply communicates the brand, the democracy, the essence.

Design notes

The logo is a simple wordmark design using Sans Serif typeface ‘Scotch Display’ as its base. The colours are warm and contemporary; deep green and cream are inviting yet offer high contrast that lands a confidence that lives again in those bold lines.

Typography

Expertise doesn’t scream. You know it when you see it.