The Economist

The Economist

Brand storytelling & copywriting

Project

Client:The Economist
Sector:Journalism
Deliverables:Advertorial, brand storytelling, copywriting

Global media push

UK luxury phonemaker Vertu backed the wrong horse in the software game and lost ground. In 2016 the company, which are now sadly no more, relaunched with a new operating system and was ready to tell the world. Unparalleled tech, detail, craftsmanship, style … Ally wrote all of the above in a global advertising feature published in The Economist.

Copywriting


Source at: www.economist.com

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