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Branding
Brand Strategy
The why
Competitor analysis
Brand positioning
Target audience analysis & strategy
Brand Identity
Logo concepting
Design & development
Colour strategy
Typography
Brand Guidelines
Visual identity
Tone of Voice
Photography guidelines
Do’s & Don’ts
Delivery
Brand guidelines
Letterheads
IMs, business cards, signatures
Social assets
Web development & design
Website Strategy
Goals
Target audience
Competition
Sitemap
Wireframing
Web Design & Content
Key brand elements – logo, colour, typography
Key page content & design
Product / service definition
Assets – videos & Imagery
Blog content
Marketing integration
Web Development
Back-end infrastructure
Content build
Scaling, responsiveness & relevance
SEO best practices
E-commerce and / or e-Learning integration
Test, Launch & Maintain
Bug fixing
Launch & activation
Post launch website maintenance
Post launch website content delivery
Website updates
Copywriting
Brand Tone of Voice (ToV)
Brand positioning
Brand voice
Pillars
Do’s & Don’ts
Channel Strategy & Management
Strategy
The why
Cultural integration of brand Tov
Whitepapers
Data analysis
Headline ID
Storytelling / reporting
PR support
Journalism & ghostwriting
Journalism / newspaper columns
Books
Advertorials / native / PR
Creative / short stories / paradies
Design
Custom Graphics
Infographics
Bespoke content element design
Whitepaper & report designs
Illustrations
Iconography
Web Design Elements
Web-page content design & delivery
Custom graphics
Custom icons
Video content style
Typography style & colour palette
App & UX Design
Wireframing
User journey
UX & UI
App design
App element design
Animations & Motion Graphics
Logo animations
Illustration animations
Motion graphics
UX and web element animations
Animated stories
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