The Economist
Storytelling & storytelling
Advertorials as stories readers care about
Product showcase
An all-out make or break campaign
It broke. But luxury mobile maker Vertu gave their last sales push a hell of a try with a series of product showcases and advertorials in The Economist.
Global media push
Elias&Co worked publisher-side to write six-figure advertorials in house style; without compromising editorial integrity and standards. In the end publisher and brand were happy, but Vertu just couldn’t hold on in a market dominated by Apple and Google.