Brand storytelling & copywriting
Make or break
Fresh from adverse publicity and competitors moving onto its native turf, the Co-op attacked 2015/ 2016 with a root and branch, make or break rebrand. A new tone-of-voice emphasised the importance of product storytelling across each and every product line.
So from biscuits to beef, parsley to pizza, Ally got cracking … and the results are still in-store today.
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